Is your website optimized for mobile devices? If not, then your business is losing a lot of potential sales. Studies have shown six out of 10 Internet users are accessing the World Wide Web through their mobile devices like smartphones and tablets. Additionally, 83 percent of these people online have purchased a product online.
Aside from the potential business that your website can generate from mobile Internet users, there are other reasons why your website should be optimized for mobile devices. These include:
- Mobile Users Are More Likely to Buy Than Desktop Computer Users.
There is a difference in buying behavior between an Internet user who likes to surf using a desktop computer than one who accesses the Internet through a mobile device. The latter is more likely to purchase a product than the former, according to a 2011 study by Adobe Digital Marketing Insights. In the said research, Adobe found out that users of tablets like the iPad spend more than 50% more compared to traditional desktop and laptop visitors.
This stressed the need for your website to be optimized for the mobile devices like tablets and smartphones. A responsive website, meaning one that can be viewed seamlessly in any platform, is more likely to get business from mobile device users compared to another website that was designed strictly for desktop computer visitors.
- Enhanced Brand Engagement.
Your business will enjoy better brand engagement once you have your website optimized for mobile browsing. Internet users who like your website after finding it in a mobile device would likely go back to your website using a desktop or laptop computer. But if your website is difficult to navigate using a mobile device, customers would naturally go to a competing website.
The bottom line is that a website should be designed for mobile devices. Mobile-friendly websites get more traffic compared to those that are designed strictly for desktops and laptops. Websites that are mobile-friendly are also likely to get more sales and enjoy better brand engagement from their customers.
